Conducting research surveys via e-mail and the web

Conducting research surveys via e-mail and the web

eng

Preface; Figures; Tables; Summary; Acknowledgments; Acronyms; Chapter One: INTRODUCTION; Chapter Two: BACKGROUND ON THE SURVEY PROCESS; Chapter Three: LITERATURE REVIEW OF WEB AND E-MAIL SURVEYS; Chapter Four: CHOOSING AMONG THE VARIOUS TYPES OF INTERNET SURVEYS; Chapter Five: GUIDELINES FOR DESIGNING AND IMPLEMENTING INTERNET SURVEYS; Chapter Six: INTERNET SURVEY CASE STUDIES; Chapter Seven: CONCLUSIONS; A. LITERATURE REVIEW OF RESPONSE RATES; B. SUMMARY OF EVIDENCE IN THE LITERATURE; C. HOW EFFECTIVE IS USING A CONVENIENCE SAMPLE TO SUPPLEMENT A PROBABILITY SAMPLE?; References

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys

Elliott, Marc N.

Fricker, Ronald D.

Santa Monica, CA

Rand

978-0-8330-3110-5

0-8330-3226-7

2002

1 Online-Ressource (xxiv, 118 pages)