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Marketing research

text and cases

Verfasser: Wrenn, Bruce    
Verlagsort, Verlag: New York, Best Business Books
Umfangsangabe: xi, 395 p.
Signatur: ebook
ISBN/ISSN: 0-585-48467-8

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Signatur: Verfasser: Titel:
Marketing research
Sprache:
eng
Hrsg./Bearb.:
Loudon, David L.
Hrsg./Bearb.:
Stevens, Robert E.
eBook:
Elektronische Ressource
HSTZusatz:
text and cases
Verlagsort:
New York
Verlag:
Best Business Books
ISBN/ISSN:
0-585-48467-8
Jahr:
2002
Umfangsangabe:
xi, 395 p.
Ill_Angabe:
ill
Begleitmaterial:
1 computer optical disc (4 3/4 in.)
Allg. Fussnoten:
Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. - Includes bibliographical references (p. 379-383) and index
Allg. Fussnoten:
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Inhalt: