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Bibliothek Remagen (1/1)

Consumer Data Research


Verfasser: Singleton, Alex    
Verlag: UCL Press
Jahr: 2018
Umfangsangabe: 1 electronic resource (196 p.)
Grundsignatur: eBook

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Grundsignatur:
eBook
Verfasser: Verfasser: Verfasser: Titel:
Consumer Data Research
URL: URL: Verlag:
UCL Press
ISBN (falsch):
9781787353886
Jahr (Ansetzg):
2018
Jahr:
2018
Umfangsangabe:
1 electronic resource (196 p.)
Schrift/Sprache:
English
Schlagwort 710:
Geography (General)
Schlagwort 710:
Economic theory. Demography
Schlagwort 710:
Sociology (General)
Schlagwort 710:
Social sciences (General)
Schlagwort 710:
Science (General)
Abstract:
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies
Lokal-ISN:
HL012712282